The Complete Beginner's Guide to Pay Per Click (Google AdWords)
Pay Per Click is Paid search engine marketing that is a common and growing type of web marketing. That connects your ads to search engines actively search for your information. The most intelligent search engine marketing campaign is to run a Pay Per Click (PPC) campaign. The logic behind can only be summarized. As follows: Offer to place ads on sponsored links Search engines for relevant keywords in your company.
Pay to Pay Per Click (PPC) but in well-designed campaigns. Because your potential customers only see your ads. When they search for the products or services you offer with good research and little retouching. Paying for search advertising will definitely be more expensive than the cost of putting it online
How Pay Per Click (Paid to Click Marketing) Works Backstage?
As you know, Google and other search engines return users two types of results:
- Organic results
- Paid results.
To appear on a sponsored link, you must complete the auction and compete with other bidders for ad space. So one million dollar question: Why interact with paid ads or rental consultants. If you can start with organic Google results for free?
First of all, organic search marketing, SEO (Search Engine Optimization), is not free. It takes a lot of time, energy and knowledge to achieve a high organic search engine position. Especially for newer and less secure web pages. It may take some time to get enough domain power to get the first page for your best keywords. And most people never click on the first page! In the meantime, just wait for qualified leads.
Joining the Google AdWords auction is not that easy. It’s an easy mathematics
The Google PPC platform, called Google AdWords, is rather complex. But it is designed to provide the best ROI to all stakeholders. Google, your business, and your investigators. Avoid the most relevant Pay Per Click. And target campaigns by charging less for ad clicks. The more accurate and useful your ad is, the better you can use it. You will be rewarded for the interests that appear on your own website.
Each time a search is made. Google extracts an AdWords advertiser group. And selects several winners appearing in the ad slot on the search results page. Winners are selected by the combination of factors, including the quality. And the relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
Specifically, viewers on a page can view statistics based on Advertiser paid to click Ad Rank. Which is calculated by multiplying two key factors. Cost Per Click (CPC) bids (the largest amount that advertisers want to spend). And their quality Score (click-through rate (CTR), relevance and landing page quality).
So how do you create the most successful Pay Per Click marketing campaign you get? They start with keywords
The Rules of Ad Ranking in Pay Per Click (Paid Search Result)
Keywords Are Key in Paid Search Marketing
The first step in paid to click marketing campaigns, including paid search, is to search for keywords. Pay Per Click search, bid on poor keywords such as removing your ad budget window. That’s why a dedicated keyword tool is very useful. Explain the following when creating your paid search keyword list by Google Keyword Planner.
Use negative keywords in Pay Per Click Campaign to your advantage. And allow negative keywords to filter out search terms. That is unrelated to your products and services, so your ads will not show similar searches. In the long run, it will save you a lot of money to lose your doubts!
It’s also worth paying special attention to long search tails keywords. Which are more frequent keyword phrases. That actually contributes to a higher number of hits than some common keywords. Long tail keywords often have a high goal, so they can be a good candidate for your Pay Per Click campaign. For example, it’s a good bet that someone searches for “free dog food delivery” free than in a shopping cycle. Rather than someone, who searches for “dog food” only.
Staying relevant forever! Another useful tip is to make sure that your keywords match your partner landing page text. Google constantly monitors this accuracy (supposedly). And at least keep the honest marketing out of getting links to the carpet cleaning service “Reduce Your Current Debt Day” or “Photos”. Brad and Angelina get married here! “
The Road to Paid Search ROI
Bidding on the right keywords is only part of the battle for paid search engine marketing. You also need to create relevant and engaging text ads. Make sure your ads run first. This is important! – But also search engine users are allowed to click. High click-through rate (CTR) allows for more profitable paid search campaigns. You can lower your cost-per-click while improving quality and getting better ad position
Bidding on the right keywords is only part of the battle for paid search engine marketing. You also need to create relevant and engaging text ads. Make sure your ads run first, this is important! But also search engine users are allowed to click. High Click Through Rate (CTR) allows for more profitable paid to click search campaigns. You can lower your cost per click while improving quality and getting better ad position
Instructions: The easiest clickable and easy-to-use quality tracker for paid search is:
Very relevant to the user’s search query. Make sure your ad address is directly related to the search query. And the user accesses the appropriate landing page on your website. For example, if the keyword is “natural dog food,” use a specific ad word. And this will not result in a search on a common animal food page.
Attract without spam include action calls (you encourage them. for example, to buy a product or sign up for a free trial). But do not use all capital letters, some exclamation or phrases like “Click here.” Better discussions for comments on political blog posts.
When designing a profitable Pay Per Click campaign. You will also give other questions for the same (unpaid) site in Google’s “natural” and bad. What is the most important content to attract attention?